ECOVACS-Social Media Agency Operations(Singapore, Malaysia,Thailand and Vietnam)

About This Project

Background

As a leading brand in the field of smart cleaning, ECOVACS hopes to close the relationship with users through the local social media operation in Southeast Asia (FB+IG), and cooperate with the community operation to transform and precipitate core fans

Marketing Goals

Increase engagement rates to 1% through community operations and content operations; At the same time, the accounts of four countries increased by 15% monthly, interacting with KOL/KOC

Creative

After acceptance, the team made strategic planning for brand image, social media tonality, localized content material planning and brand social media IP, and set UGC/PGC; Product display; Product idea video; Community operation activities; Local social topics; Several content operation sections including application scene display, through fully localized team output creative materials to narrow the distance between the brand and the target market audience, while through the brand + sales content matrix, promote brand awareness, brand exposure has generated a lot of effective interaction

Interactive Talent: 31

Average Monthly Growth Rate Of Fans: 19%

Effective Interaction: 31K+