Background
As a leading brand in the field of smart sanitary ware in China, JOMOO has ranked first in the country for 14 consecutive years. Today,JOMOO is officially entering the Vietnamese market, bringing its innovative, high-quality products to Vietnamese consumers for the first time. To celebrate this milestone, JOMOO will open its first showroom in the capital city of Hanoi to showcase the brand’s wide range of smart bathroom products to potential customers. Given the growing importance of social media, TikTok in particular, in Vietnam, JOMOO chose the platform as the main channel for its marketing campaigns to increase brand awareness and attract young tech enthusiasts.
Marketing Goals
Awareness: Achieve brand awareness by increasing the number of visits to the website, the number of interactions on social media platforms, etc. This can be measured by indicators such as the number of mentions in professional forums or interior design architecture groups.
Brand positioning: Bring a clearer perspective to the product and brand by building brand identity and disseminating relevant content on social media.
Creative
In the course of TikTok’s operation, the whole process is divided into three stages. In the first stage, the main focus is on establishing the brand image in the minds of users, and the video content mainly introduces the function of the product and the brand information. The second stage will enter the stage of brand development, when the video content will be more attractive and attract more attention by stimulating the curiosity of users. The final stage is the stable period of operations, when everything will stabilize and always maintain the frequency of video releases.
Fan Growth: 60%
Viewing: 700+