Display your work in a bold & confident manner. Sometimes it’s easy for your creativity to stand out from the crowd.
Where to find us
Phone: 657/4872-51475"
Background
JOMOO Group opened its first flagship store offline in Vietnam to create a brand image of “TECHNOLOGICAL BATHROOM” in Vietnam and spread the core message of SMART BATHROOM TO SMART LIFE. The opening event invited Vietnam’s top technology/smart home/family experts and head media to visit Jiumu Flagship store to understand the brand history and core products.
Marketing Goals
With the opening of the ribbon cutting event to detonate the first wave of sound volume in the Vietnam market, with media endorsement and Vietnam star/visitor traffic to start the brand in Vietnam, attract more dealers and channel resources for the B end to understand the Jiumu sanitary ware, and attract local architecture/design experts to pay attention to the Jiumu brand. For the C-end to “China’s first bathroom brand”, “high-end smart home bathroom products” as the topic to attract the attention of vertical users.
Creative
The host of Vietnam National Television hosted the opening ceremony, and the exclusive interview with Vietnam’s top media helped the brand sound the first shot in its outbound campaign in Vietnam. Vietnam’s top influencers and celebrity couples tried out the core products and gave detailed introductions to highlight the high-end and intelligent features of the products. A brand wall was set up as a promotional material, with both online and offline efforts aimed at reaching more core audiences, resulting in extensive exposure.
First Level Media: 10
Superstars/Talents: 10
Total Exposure: 30M