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Creative Marketing Campaign for Yadea Electric Vehicles – Voltguard Series in Vietnam

About This Project

Background

Yadea electric vehicles in China has a very mature electric vehicle technology and advanced cell technology, brands are currently considering the sea of southeast Asia market strategy, Vietnam as electric series of a large audience of southeast Asian nations, yadi is one of important target in overseas markets.

Marketing Goals

The project aims to help Yadi accumulate brand voice in Vietnam, broaden Yadi’s electric vehicle market share in Vietnam, and use a very good model as an entry point into the Vietnamese market. At the same time, it is also hoped that the brand technology promotion, exposure and product sales growth can be achieved through Voltguard series models.

Creative

Through the planning and shooting of creative videos, focus on three key pionts:the output of brand content, the display of product performance, and the promotion of battery technology,  to capture and creative setting of the current hot spots of short videos, investigate the detailed grasp of the terrain of Vietnam, and consider multi-dimensional content of brand exposure, a total of 9 short videos were shot. It strengthened the publicity of Voltguard series models and brand promotion, and achieved good video response.

Monthly Output: 11

Exposure: 15M+

Highest viewing (Nature Flow: 50K+