Background
As a Chinese smart home brand, EZVIZ hopes to combine local marketing nodes to expand market share and influence in the Thai market.
Marketing Goals
Through the release of public festivals and public topics, from entering the public vision to attracting public attention, stimulating public discussion, to achieve the maximum coverage of the target audience of live broadcast. Through on-site construction – media invitation – live streaming – advertising streaming – social media content operation, covering a full range of online-offline complete closed loop
Creative
The team used Tiktok’s traffic feedback mechanism to ensure accurate coverage of posts. Compared to the livestreaming of competitors, the overall livestreaming of EZVIZ Tiktok was good, but slightly below our expectations. Our videos have been viewed more than 1 million times on Tiktok, and we have more than 12K active views on live streaming.
Partner Talent/Media: 12
Live Streaming Volume: 119
User Exposure: 5.5M+