vivo- Thailand Songkan Festival Float Parade

Backgroundee

In order to better expand into the Thai market, VIVO wants to combine local marketing nodes, such as Songkran, one of Thailand’s biggest festivals from 13-17 April, to expand the brand’s presence in the country and increase the exposure of its mobile phone model V27.

Marketing Goals

The goal is to increase the brand’s exposure and influence through the marketing of overseas festivals, and to increase the brand’s brand awareness in Thailand.

Creative

With the water truck parade in KHON KEAN, BANGKOK and BANGSAEN, we were able to naturally blend in with the local folk culture and avoid any marketing backlash from users. At the same time, we have also reached a cooperation with several levels of fashion bloggers, so that they participate in the interaction of the water car parade, the use of beautiful appearance to attract the attention of the audience, to achieve the transmission of brand awareness. And through the on-site free photo activity, let the audience personally experience the characteristics of VIVO mobile phone mechanism to take photos, under the influence of the atmosphere of the water festival to produce a stronger sense of view.